WHAT IS THE FOUNDATION?
The Fall Creek Area Foundation is a completely volunteer based foundation that serves the community through the help of donations, funds, and grants that were started and continued by the generous people of Fall Creek, Wisconsin. Through these funds, they are able to help the community members support various small businesses, fund community projects, and support students through scholarships.
This project was created for an advanced course in graphic design, where myself and my six group members were paired with the FCAF. We had multiple meetings with them in order to get to know their organization and the problems they experienced. All work shown here is my own.
PROJECT PURPOSE
Our group's main goal was to expand the audience and inform the public of the foundation’s purpose and reemphasize its presence within the community, in order to drive interest and create more opportunities for funding. We needed to create a brand that effectively integrated the foundation within the community in order to create further outreach and appreciation. We deduced that Fall Creek Area Foundation needed a better communication style in order to pull focus within the community. As a group, we felt like more clever phrasing and colorful language, from the mission to the slogan, would do the trick. As for the designs, we focused on legibility and approachability. We worked to create a color scheme, logo, and media that demonstrate understanding, responsibility, and trustworthiness. For an organization that carefully handles people’s inheritances and legacies, we felt it was necessary to communicate dependability.
MISSION STATEMENT & Slogan
To better represent the foundation, a new mission statement has been written, with the hope that it better advertises the goals of the organization for anyone who might be curious. The mission:
Fall Creek Area Foundation was created to receive donations in order to strengthen and invigorate the community and improve the quality of life for all residents, current and prospective. The foundation is operated exclusively by volunteers who belong to Fall Creek, and focus their skills on service and community development. The preservation of Fall Creek’s values and distinction for generations to come is fundamental to our goal of serving and improving the community.
This statement describes the goals, purpose, and impact the foundation has on Fall Creek, in a straightforward and streamlined way.
A new slogan was also created. The new slogan, ‘a legacy that lasts,’ was created to further emphasize the true purpose of this organization: to preserve and uplift Fall Creek as a community. It references the amazing impact of donations, small and large, and the importance of involvement on a small scale. Generous donors are the lifeblood of this organization, and they live on by giving to the foundation, which ensures that their monetary gift leaves a lasting impact. ‘A legacy that lasts’ reinforces the charity and kindness of donors, without which, the foundation would not be able to sustain and elevate their cause.
Below are three of the physical pieces of media that I created for the foundation, which include a donation form, a grant application, and letterhead for internal use.
